ABOUT US
For all things macadamia...
OUR VISION
Imagine a world where every bite is a magical journey (think Willy Wonka… that original 70’version), thanks to the delightful buttery, crunch of premium macadamia nuts. We're not just setting the bar for artisanal macadamia products; we're launching it into nut orbit!
Our mission? To create pantry staples that not only ignite your bite but also scream (in a really good way) quality, freshness, excellence, health, and sustainability.
We're all about the nuts—literally. From tree to table, our vertically integrated process ensures that every macadamia is a masterpiece. Innovation and creativity are our secret weapon ingredients, transforming South African macadamias into culinary gold.
MISSION STATEMENT
Our mission is to turn the crème de la crème of South African macadamia nuts into pantry must-haves that pack a punch in flavor, nutrition, and value.
With an obsessive commitment to quality and sustainability, we're on a quest to make the world a healthier, tastier place, one macadamia product at a time.
The story of how a local company is turning macadamia nuts into a range of value added ready to eat food products.
Our fledging start-up was proudly launched in February 2020 – with much excitement and anticipation.
This was just before the world Covid shutdown.
NOT a great time to start a business. Oh well..
We had been working on products and developing recipes prior to the launch, for about 3 years. Stef and I knew that we wanted to create a vertically integrated manufacturing company that produced value-added macadamia nut based products. Being foodies and loving a good experimental cook up with wine in hand, Stef and I began experimenting with recipes to make with macadamia nuts.
The van der Westhuizen family has been farming macs on their Nelspruit farm (Alkmaar region), for 20 years. The farm has over 10 000 mac trees and like many macs produced in South Africa, they are exported to China, Europe, the UK and the USA mostly as a raw nut in-shell product. We wanted to change this and create value added, artisanal and unique South African food products so that one day we can export finished products instead of raw materials!